MACHIAVELLI

A fully localized footwear store with an admin panel, page and section builders, order management and analytics.

Design, development & infrastructure

Visit website

Built with Laravel, Inertia.js, Filament. Laravel developer for ecommerce

6×

Conversion rate in 3 months

From under 1% before the work to 6% after three months.

What I brought together

01
Content
Page builder
02
Shopping
Responsive storefront
03
Operations
Administration & analytics

MACHIAVELLI — Footwear ecommerce, on desktop

The project

My work on the project

I built Machiavelli from zero: the storefront, page and section builders, admin panel and full localization. Today the store carries 100 shoe models across 20 collections in two languages, for a brand with 40,000+ customers in store and online (store figures, October 2026). The team manages content and store operations themselves, with caching and deployment handled as part of the build.

What I delivered

Custom storefront and responsive interface
Page and section builders for content management
Fully localized interface and content
Custom admin panel and analytics
Caching, server infrastructure, and deployment

The business need

Give a footwear brand its own shopping experience and control over the content and operations behind it.

The engineering work

Connect the custom storefront, page and section builders, administration, localization, and analytics. Handle caching and deployment as part of the same product.